Shell Malaysia showcased several next-generation lubricant solutions for its business-to-business (B2B) customers that incorporated artificial intelligence (AI) and wearable technology, among others at the recent Shell Technovation 2019. Shell Technovation is an annual gathering of more than 200 loyal corporate customers of industrial lubricants from the construction, mining and quarry industries.
The fourth edition of Shell Technovation featured a conference that focused on leveraging technology advances in the digital age to deliver next-generation products and services more efficiently and effectively.
Among the services presented to customers was Shell LubeChat, the artificial intelligence (AI)-powered chatbot tool designed to give both consumer and B2B lubricants customers easy, real-time access to product support, technical services and lubricants data. It is available in both desktop and mobile versions and can be accessed 24/7.
Shell’s introduction of wearable technology allows its technical field personnel to conduct on-site equipment inspection and communicate in real-time with other Shell technical experts, not just in Malaysia but also other parts of the world for accurate diagnosis and prompt resolution. This enables customers to receive Shell’s vast global technical knowledge, expertise and resources in an effective manner.

Shell Lubricants General Manager for Malaysia and Singapore, Baljit Singh, said that the annual Shell Technovation reaffirmed the company’s belief in the power of partnerships with its customers.

“At Shell, we are constantly innovating to maintain technology leadership in lubricants. We aim to leverage the latest technology to create products and services that work to lower the total cost of ownership while delivering sustained and tangible value to businesses,” he said.

The event concluded with an appreciation dinner that acknowledged industry partners and customers who contributed to Shell’s position as the top lubricants supplier in the world for the last 12 consecutive years.