With around 700 000 passengers daily, the Institute for Transportation and Development Policy (ITDP) wants the number to reach 1 million for TransJakarta buses.
TransJakarta runs the buses on the first Bus Rapid Transit (BRT) system in Asia, which also has the longest corridor in the world at 208km. BRT is based on the TransMilenio system in Bogota, Colombia.

According to ITDP Urban Planning Associate, Deliani Siregar, the 1 million aim does not come without its issues as Jakarta residents are still ill-informed about the bus service, especially those living in rural areas.

"We are now reaching out to 'kampung' folks to not only give them more information about public transport especially buses, but also to learn more about their needs and preferences when it comes to moving around," Deliani said during a panel discussion at Busworld in Jakarta.

"We also want to educate them on environmental issues where public transportation plays an important role. Most environmental programmes for the kampungs emphasise on planting trees, they don't touch on public transports.

"We also learned that villagers who do take public buses, prefer the old ones that do not require the modern cashless payment methods," she added.

Other issues include weaknesses found in the bus services including ease of boarding the buses (for less-able passengers), inadequate lighting at the stations and lack of information at the bus stations as well as on the buses.

Despite these challenges, ITDP is confident that the targeted ridership can be achieved as there has been an increase in the past two years. The #cityforall campaign is one of ITDP's efforts to meet people of all backgrounds to promote public transportation.