HINO’s philosophy is to continuously improve on customer’s experience by prioritizing on our products with Quality, Durability and Reliability while emphasizing on safety, comfort driving and environmentally friendly. Under the concept of "HINO's Total Support" HINO effectively address customer expectations as all HINO members including authorized dealers ensures to support every customer through extensive service network coverage and driver training sessions.

Contribution to society has also been a big part HINO’s initiative with a notable example being efforts of aiding Malaysia’s governmental policies in improving the transport system in our country. Next year will also prove to be another exciting milestone for HINO as a new assembly plant which will be assembling a full range of vehicles compromising from small to medium and heavy duty will start operation to serve market demands and customer needs.